Headline: Harry Potter Magic Spells Losses for Booksellers.
Article says: because of deep consumer discounts, independent booksellers are barely breaking even on every Harry Potter book sold.
As a publisher, I know the discounts we have to offer wholesalers and distributors really cut into profits, often eclipsing any whatsoever when we factor in rising postage prices.
I know printers aren’t exactly raking in the dough when you consider their huge overhead.
Author royalties aren’t that great either.
Now bookstores are struggling to break even on a huge title.
It’s a sorry state for the US publishing system.
That being said, both authors and publishers can make some pretty nice incomes if they work smart.
Here’s the URL: