So… How Would You Write This Ad?

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Seems pharmaceutical companies are having a bit of trouble writing those annoying drug ads that inundate the airwaves during the evening news.

In fact, the makers of Viagra, in particular, are in a “tight” spot trying to weave their persuasive message around some pretty stringent FDA rules.

Hmmm… as a writer, how would you approach this project?

Here’s the link:

http://tinyurl.com/og2rj

Talk later,

Beth

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