Persuasion Run Amok

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OK. I admit it. I’m a copywriter. Part of working as an ethical marketing writer is choosing reputable products to write for… then telling the truth about them.

But the copywriters who write scripts for infomercials ought to tread lightly. The unethical ones just got busted.

Check this out:

http://www.msnbc.msn.com/id/14856571/

It’s rather long but worth it. Enjoy!

Talk later,

Beth

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