Interesting article today in USA Today.
Although I hadn’t noticed this, Pontiac’s most recent ads are sending prospective buyers to Google rather than the local Pontiac dealer. “Google Pontiac” was their call to action rather than the traditional “Go to your local Pontiac Dealer for a test drive.”
Imagine Pontiac’s surprise when they discovered that Mazda had purchased a buncha advertising under the keyword “Pontiac.”
Yup. When a customer placed “Pontiac” in the Google box, Mazda ads appeared at the top and right hand side of the page.
Good marketing on whose part?
Read the final results here:
And while you’re at it, why not google your own name and see what transpires.
If not fun, it’ll at least be interesting.