This secret has transformed small one-title publishers into a giants. Imagine what it can do for your sales numbers…

"Embarrassingly Simple Secret Instantly Unleashes The Explosive Profit Hidden In Your Book, E-Book, CD, DVD, Seminar, E-Course... Whatever Information Product You’ve Developed… Now You Can Virtually Set Your Sales On Autopilot"  

Yet, 99% of freelancers don't harness the power of this profoundly simple marketing secret. Once you know it, you can say goodbye to lackluster sales forever!

From: Beth Ann Erickson
Fellow Freelancer

Dear Friend:

On this webpage, you’ll discover how a Minnesota author living (quite literally) in the middle of “nowhere” went from selling just a few books a month to effortlessly selling dozens of books each day with little to no increase in website traffic.

I’ll also disclose the secret techniques that allowed a tiny publishing company to expand into other mediums (CDs and seminars) and bank more money in one week than they used to count on each month (note: I wish you could have heard the hooting and hollering when the final numbers came in on this project).

I’ll even disclose how yet another struggling publisher pulled together a last-ditch direct mailing advertising a book/CD set and for every dollar spent on the project received an astounding TEN dollars in return. Needless to say, this publisher now operates firmly in the green.

Hi. My name is Beth Ann Erickson.

Now, I know you may not have heard of me - I’m generally content to stay in the background and quietly sell my own information products while helping a few lucky fellow publishers rake in the profits they desire.

It's a tough market. After all, the numbers are against us.

RR Bowker (North America’s leading source of bibliographic data) recently announced that the number of books published in America last year (2006) hit a record of 195,000.

That hefty number represents a whopping 534 new book releases each and every day in the USA alone.

Sunday… 534 new titles flood the market. Monday, 534 new titles flood the market. Tuesday… 534 new titles flood the market. Wednesday… 534 new titles…

Well, you get the drift.

About now you may be wondering…

How’s an author/publisher supposed to sell anything let alone make any kind of profit with so much competition?

The answer to this question is this: what competition?

Thing is, the majority of these 534 new titles will instantly sink into oblivion faster than you can say “book cover.”

That’s because, the vast majority of writers are oblivious to positively simple techniques (many just take a few moments each day) that’ll skyrocket your sales more than you can imagine. But most importantly, it’s far easier than you probably think to build a large, rabid readership.

But before I get too deep into this, please allow me to introduce you to a couple people…

From A Few Sales A Month To Dozens Each And Every Day

A Minnesota author came to me because her book sales were not only sluggish… they were basically nonexistent, barely covering her monthly website fees. She was skeptical when she first contacted me because she’d already paid a self-proclaimed “marketing expert” to create a website for her just before her sales completely tanked.

It didn’t take me long to figure out why sales were so sluggish. Filled with bells and whistles, this website was the poster child for extravagance but did absolutely nothing to encourage cash on the barrel-head.

I crafted a brand new sales letter and gave her explicit instructions on how to design her site.

Shortly after that, she reported that she could count on a minimum of 12 sales per day… at twenty bucks per book we’re talking about a very interesting development (and these are ALL direct from website sales… no distributor/bookstore cuts here. Almost pure profit.)

Tiny Publishers Can’t Compete With The Big Guys, Right? 
You’re correct.

After all, why would small publisher even WANT to compete with the big guys? From what I hear, the seven hugest publishing houses would make more money if they dropped ship, folded, and rented their office space and raked in rental fees.

Who wants to run a business like that?

If you’re a small publisher, or even an author with only a few titles under your belt, I can show you how to leverage your strengths to your financial advantage.

If you’re a huge company with copious streams of income and are looking to shoot profits even higher, I can show you how to cut through all the red tape and get right to the heart (and wallet) of your prospective customer.

Either way, the techniques I utilize on each and every project are designed to do one thing: make your cash register ring like mad.

Just like another small publishing company I worked with…

Selling books was working OK for them. Not great, just OK. They contacted me and after a chat, I helped them develop a simple system they can use over and over to jumpstart book sales.

Not only that, but I helped them expand into other mediums, using some of them as premiums to encourage the oh-so-lucrative direct to reader/listener sales, and to expand into other very profitable sales avenues as well.

When their weekly income overtook their former monthly income, my phone literally rang off the hook.

You see, with the right sales message, every dollar you spend on marketing brings in consistent, repeatable returns.  That’s what these folks experienced… and that’s what you have the potential to experience as well. 

A Near Death Experience Transformed To A Lazarus Awakening…
In One Short Week

This final company had all but given up. Thinking they didn’t have a chance against the tidal wave of competing books, with profits tanking, with readership dwindling, they were seriously considering closing shop.

That’s when they called me.

Together we planned one final mailing to their house list.

Within a week orders poured in. The website perked up.

As icing on the cake, I helped them develop a simple, profitable system to keep their income flowing on a predictable basis.

You see, even if your field is flooded with similar titles you don’t have to worry.

With the right marketing, you can sell out your inventory and receive a residual income for as long as you’d like it. Many times you can ditch the inventory and sell everything online… no shipping, no tracking numbers, just pure profit.

(In case you’re wondering, you can find a few of these and other partial samples of my work later on. In the past, I’ve had dozens of samples online but discovered other marketers were ripping off my work.  Can’t have that. So I’m only showing a few samples, but rest assured I’ve created winning marketing for books, e-books, CDs, DVDs, seminars, pretty much any information product.)

How A Fellow Infopreneur From The Great White North Can Transform Your Bottom Line 

I’ve made pretty much every mistake you can possibly make when it comes to marketing. As I’ve grown my own Minnesota publishing company from a one person operation to a minor juggernaut in my niche, I’ve learned more than I ever thought possible.

Best of all, I keep myself completely engaged in the craft of writing as well as marketing. I own my own copywriting forum and e-magazine list, I continue to work with the best and brightest copywriting masters today, and (most importantly) I’ve written and developed my own information products; books, CDs, courses, tapes, and CDs and sell them to my own customers.

Through it all, I plug that midwest work ethic into everything I touch to ensure I succeed beyond my (and my client’s) wildest dreams.

You can probably find a run-of-the mill marketer to write the promos for your info product, but how many of them have stood in the trenches, shoulder to shoulder with you and intimately understands the unique challenges facing the brave souls who launch their own books, e-books, CDs, DVDs, seminars, teleseminars, e-courses… well I’m sure you know where I’m coming from.

Simply stated, you can profit greatly from everything you create.

If you have the right marketer on your team, you’ll be blessed with someone who has taken the time (and spent tens of thousands of dollars) to master super-effective persuasion techniques. These techniques will hypnotically create an environment that makes it all but impossible for your potential customer to keep from pouring cash into your funnel.

In a nutshell, with me on your team, you’re free to develop new profit-generating projects while the words I write will grow your business. 

Hey! Why not do it yourself?

So why not just create your own marketing materials?

Why not? You can purchase books on copywriting, advertising, persuasion, hypnosis, communication, and psychology while perhaps taking a copywriting course yourself. Good luck finding the right educational materials… most of them are utterly useless. Without insider information, you could wind up with some pretty shoddy marketing advice.

All this involved research would be great if you want to launch your own advertising agency, but if you simply want to sell your product, you'll need to carve out enough time for another full-time job (and that’s exactly what mastering effective marketing techniques is… a full-time job) about as much as you need a new hole in your head.

Like I mentioned before, I’ve spent tens of thousands of dollars (my husband can verify this) and countless hours studying the secrets and techniques of sales-driving copywriting. It’s not for the faint hearted, nor is it advisable for anyone who has outside interests.

To write effective, wallet-grabbing copy, you have to be dedicated and focused. It’s a simple case of doing what you do best, because it’s an absolute joy.

After all, if someone in your family needed surgery, you wouldn't run out and buy a book from Amazon, then attempt the surgery yourself. 

Trying to write your own copy when you don’t know exactly what you’re doing will cost you thousands of dollars in lost sales, and maybe even bankrupt your business in the process.

On the other hand, hiring a seasoned pro to design your marketing plan will pay dividends many times over.

Choose The Practical (And Affordable) Fast Track To Instantly Boost Your Bottom Line And Get Your Product Flying Out The Door 

I’ve paid my dues and have mastered insider tricks that will persuade your potential customers to open their wallets and fork their cold hard cash in your direction.

And although I’ve published a brisk selling marketing book and conduct popular seminars for writers, you can still probably afford my help with your next marketing or advertising project.

I’m not cheap by any stretch of the imagination, but what I deliver is most certainly a profound value. That means you’ll earn back many times my fee when my writing sends your sales skyrocketing. And everyone in business knows that a good return on investment (ROI) is money well spent.

Just take a quick peek at some of what I can deliver. Now you can discover… 

·         Why your headline can ruin your ad or make it a hands-down winner... just a couple tricks can make all the difference in the world.

·         What’s really happening when “everyone” who proof-reads your ad loves it… but then it fails in the newspaper. What’s the one thing you need to do to produce consistent winners.

·         The one tiny (but extremely important) element that's missing from almost every amateur direct marketing piece. And why when this little “blurb” is added, your sales skyrocket.

·         How to transform your marketing from a month to month expense into a raging profit center. Imagine not worrying about making your next payroll.

·         Why letting your newspaper or radio station design your ad could be the most expensive mistake you make.

·         How you can cut your cost per lead (I like to call them potential customers) and cut down your advertising at the same time.

·         Why the font you use GREATLY affects your ad response. Newspapers do not want you to learn this simple trick that'll make your next ad uber-effective. 

And if that isn’t enough, I don’t just write killer sales letters, my clients depend on my experience as a fellow infopreneur and marketing strategist as well.

Here’s what I mean. How would you like to know… 

·         Why the advice that every marketing expert gave you about your business was dead wrong.

·         The secret behind cost-effective Internet advertising. You might be paying far more than you should. 

·         What customers are really buying from you (and it’s NOT what you think it is).

·         Why the Internet may be your business’ best hope for explosive growth (but only if you do it right). 

·         The secret to drive eager customers to your website WITHOUT expensive and time-consuming search engine optimization.

·         Why 99% of web designers will NEVER produce a website that makes money for their clients.

·         How you can turn a lukewarm visitor into a hot customer days after they visit your website.

·         The critical element you must always include in your press release or it’ll head straight for the circular file. 

·         And if you’re a total newbie and don’t have a clue what any of the above means… don’t worry one bit. Writing the incredible, persuasive sales message is my job, not yours. When I’m on your team, you can concentrate on what you do best - running your business - while I concentrate on my field of expertise - writing the hottest, most effective sales copy ever.  

To boil everything down into a totally understandable phrase… 

I Turn Words Into Money

I’ve published hundreds of articles in both consumer and trade magazines. This means I have inside information on how to get your name plastered on those smooth, glossy pages, in front thousands, if not millions of potential customers. I also ghost-write longer projects for savvy clients who want to take the fast track towards building a pack of ultra-loyal clients.

I’m also the author of five books, three on writing and marketing. Perhaps you have a book inside you that needs release. Let me know. I'll make that dream a reality and will use every one of my top-secret persuasion techniques to ensure that this project will give you the power, prestige, and income you deserve.

Working side by side with copywriting greats like Bob Bly has given me an incredible edge when it comes to zeroing in on what your potential customers crave… making it all the easier to throw in the line and snag ‘em.

Here are just a few of the ways I've helped my fellow authors/publishers:

• Web Site Sales Letters- Need a cash-sucking website? No problem… if you follow tested and proven online selling techniques. Not every copywriter understands the nuances of selling information products online. I sell ‘em every day and am more than happy to create a winning website for your product as well… if I have the time to do so. More about that later. 
• Lead Generation- Now you can unearth potential clients in places you may not have thought of before.
• Emails- If you have an opt-in list, you’ll dig more gold with a savvy email campaign that separates you and your products from all of the noise 
• Press releases that will reap thousands of dollars of totally free publicity. Imagine what’ll happen to your book sales after an article appears about you in a prestigious glossy magazine. 
• Don’t have time to or know how to write? No problem. I ghost write articles and magazines run them with your name in the byline. This little activity can build incredible credibility and will turn you into a minor celebrity. 
• Want to dabble in direct mail?This powerhouse selling technique has been abandoned by lesser marketers recently due to so-called “high” postage costs. To that I say “Phooey.” The income potential from just one mailing is utterly staggering.
• Email autoresponders that reach out and pull in sales day or night, week after week.
• And many more tips, tricks, techniques, and technological advances that will pump even more dollars into your bank account with little or no extra effort from you.

Of course I’m going to ask for your absolute integrity when I sell your information product. If you’re out to dupe your customers with products that are sub-par, please don’t waste my time.

If I take you on as a client, I’m going all-out to bring you an avalanche of new customers that’ll generate profits that in all likelihood will changes your life, your business and your future. I’ll use every persuasive trick I know to get into the heart and mind and pocketbook of your customers.

Quite Simply, I Get A Huge Rush From Seeing My Clients Succeed

You know, it never ceases to amaze me how many savvy sellers of information suffer angst over this incredibly crucial point. I hear it bantered around more than I care to think about. Because quite simply, they hate to sell!

So if you're the modest type, and don't feel 100% comfortable with the concept of "selling yourself" and your products, rest easy. Because when I write your marketing materials, you don't have to do barely any selling. That’s because your website, brochure, press release, whatever will work like a little soldier 24 hours a day, 7 days a week,  quietly converting visitors into your new customers.

How To Get Your Share Of The Money NOW. And The First Step Is Free 

If you’re ready to start making real money, you need to take the first step. Don’t worry. I make it easy.

Many of my first-time clients are astonished by how quickly I get to the heart of what really drives their business AND their customers. No wasted time. No chit-chat. Just an easy conversation centering on you, your business, your product, and your goals.

Best of all, your initial consultation is FREE!

That’s right-FREE marketing advice as we explore how I can help your business grow.

Many business owners pay at least $250 per hour for this kind of practical, put-it-to-work now advice you’ll receive free.

Why do I do it?

I’m happy to share my time with infopreneurs who not only want to make this world a little better place but have the courage to explore new marketing possibilities, trust a professional with their advertising needs, and will improve their bottom line in the process.

However, before you contact me about your project, please take a few minutes to answer the important questions located through the link at the bottom of this page. Answer as many of them as you can (don’t worry if you can’t answer them all) so I can review your website and/or marketing strategy before you call. That way I’ll have a start on your next record-breaking sales campaign.

Also, because ideas tend to pour from me like a flash flood after a thunderstorm, you might want to loosen up your writing hand and have pen and paper ready to jot down all the profit-building ideas I will share with you.

First, I create one of your biggest assets. The sales letter - whether it is a website, a direct mail letter, or a newspaper ad - is like money in the bank. There are sales letters I have written which have made thousands upon thousands of dollars for the lucky info marketer who hired me. Most of them direct-to customer website sales. This means that you’ll bypass wholesalers and distributors who can eat up to 80 percent of your retail price. I don’t know about you, but I despise giving a minimum of 55 percent of my profits to a wholesaler…. 

Second, because I’m plugged into the minds of today’s top marketers in the world, I can help you create additional profit centers you may not have thought of. Once we get on the phone, I'll show you how you are allowing thousands of dollars slip through your fingers.  I’ll reveal a technique that’ll cost you mere pennies but will trigger anyone on the fence to click the “buy” button and proceed straight through your checkout process. I'll point out exactly where you are missing back-end opportunities.  You may be good at getting customers in the door; I'll show you how to get them to buy again and again (at higher prices).

Third, I solve problems you may be experiencing right now. Because I write only for the information markets and deal with so many creative individuals on a daily basis, I have my finger on the pulse of current trends within the publishing/marketing biz along with rapid solutions to your problems. 

So before you start worrying about how much my work is going to cost, I want you to think long and hard about how much a home run could be worth to you. This means that if you’re shopping for a low price instead of shopping for value, trusting your success to a writer based only in price will surely bite you in the end.

Seriously, who brags about finding the cheapest plastic surgeon? No one. I’m sure you’ve seen the horror-photos from those poor patients who ran off to Mexico looking for cheap face lifts. They definitely got what they paid for… to their utter horror.

Surely, a part of you believes your business deserves the best.

However a penny saved is a penny earned, right.  Except, at the end of the day, you've got your penny and my clients are banking big bucks.

After all, you truly get what you pay for. And the true potential your business possesses just isn't going to be released when you hire a raw rookie or bottom fishing on Elance.

Or, the single worst mistake you can make - doing it yourself. Look, everyone wants to save a buck but you wouldn't dream of stepping into an operating room after watching General Hospital. The difference between hiring a pro and doing it yourself will pay off immediately.

Here’s How You Can Ramp Up Your Sales And Profits Immediately

Simply stated, I can boost your sales and profits both offline and online. And my work is guaranteed… If you’re not totally satisfied with my work, just let me know within 30 days and I’ll rewrite it at no cost to you. Once I accept you as a client, I want to ensure that you’re thrilled.

It’s fairly rare that I have to rewrite anything these days. I select my projects carefully so that each one has the best chance at success.

In fact, with all the incredible projects heading my way, I’ve become quite selective on what projects I work on and which clients I want to share my time with.

Of course I can’t guarantee a homerun every time. Nobody can. But even if the first letter under-performs it usually requires no more than quick tweak to get the orders pouring in.

If you want to discover how I can boost your online and offline sales, we should talk.

By the way, a key reason I consistently get astounding results for my clients:  First I figure out what works with my own money, in my own information-selling business. Only then do I use those proven, tested techniques to boost profits online and offline for my clients. 

I’ll never play mad scientist with your livelihood. I’m not “guessing” what will work and what won’t.

I treat my clients like family and I’m very exclusive about who I let into my inner circle. 

If you have a compelling book, e-book, CD, DVD, seminar, e-course… any information product, and you’re willing to pay for the kind of quality that gets results, then by all means contact me without delay.

I select two jobs per month tops. I give those projects my undivided attention. I don’t farm out work to other writers, I give you the personal attention you need to make your campaign a big winner.

Imagine your finished ad bringing selling more books at a higher per sale profit and honest-to-goodness rabid readership than you dreamed possible.

Even with my full schedule, I always manage to find room to not only work with established smart companies that sell quality information products, but I also love working with motivated infopreneurs and small publishers. So if we match up well, you’re in for a very profitable ride.

But don’t put this off. You’ve seen the testimonials from my thrilled clients on this website.

The results I'm producing for my clients are starting to attract attention and my time is being purchased weeks in advance.

So if you’re ready to unlock the profit potential in your business, I urge you to fill out the form below right now and book your FREE, no-pressure consultation.

To your grand success,

Beth

140 3^rd Street

Box 326

Kandiyohi, MN 56251

P.S. The word spreading like wildfire through the publishing community. Savvy authors, publishers, and info marketers who realize it’s not what it “costs” them…it’s what it “makes” them… are beginning to monopolize my time. In fact, my schedule now routinely fills weeks in advance. And my rates reflect the escalating demand for my services. If “bargain basement prices” are your criteria for success, I’m definitely not the one for you.

P.P.S. Remember you can get results at the flip of a switch, or in this case a click of the mouse (just like these info marketers did). The faster you make the decision to use me, the faster you’ll start selling your info product! Just fill in this handy-dandy form and I'll contact you ASAP. Answer the questions you can and leave the rest. You can also e-mail me by clicking here.

P.P.P.S.: The sooner you act, the sooner the marketing message I create can work its magic on your bottom line and bring in more sales than you dreamed possible. The prestige of knowing something you created is flowing into the world and generating a positive impact doesn’t feel too bad either. J Every day you wait is one less day you could be enjoying the profits you always wanted.

P.P.P.P.S. Hey, here's a cool deal: Click the link below and you can subscribe to my quarterly zine called "Marketing Journal." You'll receive four issues per year containing cutting edge techniques to make all your marketing materials pull like they've never pulled before. When you subscribe, you'll also receive my free e-report called "Are You Making These Seven Deadly Ad Mistakes." You can unsubscribe at any time and I'll never share your e-mail addy with anyone else. Ever. Period.

Just fill in the short form below. I'm looking forward to meeting you!